Identifying Key Stakeholder Groups for Implementing a Place Branding Policy in Saint Petersburg
... 88—97. DOI:
https://doi.org/10.1108/jpmd-11-2016-0073
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37. Zenker, S., Braun, E. 2010, The Place Brand Centre — A Conceptual Approach for Place Branding and Place Brand Management, 39th European Marketing Academy Conference, Copenhagen, p. 3.
Kulibanova V. V., Teor T. R.
10.5922/2079-8555-2017-3-7
99-115
stakeholders, St. Petersburg, city brand, place marketing, place branding